Unity Life’s Specialty Markets channel plays a leadership role in the development of innovative insurance solutions that meet the specific needs of consumers outside of traditional insurance markets.
Specialty Markets is a unique channel that leverages Unity Life's capabilities and industry background, complements our strategic objectives and expands our presence in the Canadian marketplace.
Specialty Markets’ Portfolio
Our portfolio of Specialty life insurance and disability solutions assists consumers in meeting their financial protection needs when entering into loans, mortgages, leasing and other significant financial obligations. Offered through a select group of exclusive distributors and financial institutions, Specialty Markets' product portfolio includes specialized group creditor and mortgage protection products; leasing and lending solutions; as well as short-term individual accident and disability insurance offerings.
Our strong relationships with a select group of strategic partners and financial institutions are a critical component to Unity Life’s success in the Specialty Markets channel. Our strategic partners’ commitment to product innovation and marketing excellence enables Unity Life to enter previously untapped market segments, contributing significantly to the profitability of this channel.
The Specialty Markets team will continue to work closely with our strategic partners to evolve the Specialty Markets portfolio and improve market penetration and profitability through leading-edge products that respond to current and emerging consumer needs.
For more information on Specialty Markets, please view our 2008 Annual Report on this Web site.